Two People Launch A Similar
Product. One Does $67.50, The
Other Makes $70,420.

Which One Are You?

There are literally dozens of critical, but overlooked, factors that can make or break the success of your project. Do you know what they are?

Can you afford to guess?

Why leave your success to chance, when you can virtually guarantee a wallet-stuffing launch - every time - in any market.

This is the complete Product Launch Formula home-study course on how to successfully promote a launch (or re-launch) - no matter what your product or market.

OK, I am going to make this a no-holds barred letter, I am going to start in a rather unlikely spot... and I am going to be completely blunt:

Is Your Product Going To Be
Dead On Arrival?

Or Is It ALREADY Dead?

If so, it's not alone.

It's crazy - tens of thousands of new products are released every year. They choke the shelves in the supermarket. They overflow into the aisles at Walmart.

Most of those products are DOA - Dead On Arrival.

It's even worse on the Internet. Those DOA products litter thousands of cobweb-ridden websites. They are everywhere - websites that rarely make a sale, that barely pay for the hosting bill.

Think about that... a domain name costs nine bucks a year. Hosting is what, $10 a month? But even with that tiny cost, there are thousands of websites that won't even break even.

Most of those sites are moribund... sitting there with products that don't sell. They will wither away, and then get blown off the Internet like some dried-up piece of tumbleweed.

Even worse are those sites that have lists of email subscribers, but those subscribers are cold, cold, cold. They don't click, they don't respond, they don't buy.

Everyone has heard the story of the Internet being paved with gold... but only a precious few are bringing home that gold.

Yes,You Really Can "Flip A Switch"
And Make A Small Fortune...

Yes - you can launch a new promotion and literally have huge floods of cash come flying into your business.

I know... because I have done this. Many times.

This past January 13th at exactly 2:00pm Colorado time, I loaded a web page to my site.

In the next 60 minutes I had 56 people fill out the order form on that web page, enter their credit card information, and place an order. The cost of that product was $497.00.

If you don't have a calculator handy, that comes out to $27,832.00 in sales. In 60 minutes. When the dust settled a week later, my sales were $109,435.00. In one week.

Now that was a VERY successful week, and I want to be clear... that doesn't happen all the time. In fact, that was my best week ever (so far).

It beat my previous best... which was a little better than $106,000.00 in sales.

I tell you this for only one reason - so you understand that I speak from experience...

And not just the experience of producing these profit windfalls, but also the experience of TEACHING what I've learned...

The Reluctant Guru

I will admit it. I like to rub shoulders with the elite of the marketing world. I find it invigorating to be around the movers and shakers. To brainstorm and mastermind with them.

But I also like to keep things quiet, which is why I live way out in the Colorado mountains. Heck, the nearest highway overpass is 60 miles away.

When I want some serious business interaction, I pick up the phone and mastermind with some of the most brilliant entrepreneurs around. Or I head out to a seminar.

But I don't answer to anyone. I don't take clients. One friend calls me the reluctant guru. I don't want a bunch of demands on my time.

When the word about just a few of my successful launches started circulating among the online marketing guru world, I didn't mind one bit. It is nice having Kern and Reese and Yanik calling you up to talk about marketing.

In fact, my infiltration into that world was no accident. It was the ONLY reason that I even created my sixinseven.com web site. I knew I needed a calling card.

(IE, I "launched" a site just to make mastermind connections - not ALL launches are about money.)

However, I never tried to build that site up. I never created a product for it... because I really wasn't looking to be famous.

You see, I wanted to have my cake and eat it too. I wanted to hang out with Reese and Kern, but I didn't want to create a mass following. I guess I am a RELUCTANT GURU. I mean, it is really nice to be recognized in your field, but I would rather be out riding my mountain bike or paddling my kayak down a wilderness river. Or hanging out with my family. Or playing tennis with my buddies every Friday afternoon.

The Grand Plan - Smashed To Pieces

And you know what... my plan worked really well. Until August 17th, 2004.

That is when John Reese launched Traffic Secrets and sold $1.08 million dollars of product in a single day. And while that shocked a lot of people, it didn't shock me - John was using my launch techniques, and I know how powerful they are.

But it was what John did next to set into play a "chain reaction" that really shook my world.

You see, a day or two after his big event, John published his "Million Dollar Day" report. And in that report John gave me a large amount of credit for his huge sales day.

Now I know John was just trying to be nice and shine the spotlight my way, but that's when things really changed in my sleepy little office. And this really wasn't a change I was looking for.

The phone rang off the hook. Everyone wanted to get a hold of me.

And I am embarrassed to admit that I didn't answer even one of those calls. And I never returned a single voice mail.

I regret that to this day. If you were one of those people that called, then I just want to say I am very sorry.

In any case, the cat was out of the bag so to speak...

Coming Out Of The Underground...

And a few months later my buddy Yanik Silver asked me to speak at his Underground Seminar. It's hard to turn down that kind of request from a friend.

And I admit to being a bit of a ham on stage. Sorta funny how that often goes hand-in-hand with staying in the shadows in "real life".

When I spoke at Yanik's event I offered a very small workshop - I called it the Product Launch Workshop. The price was $2000.00.

But I knew people would want to hire me to consult - so I set a crazy price to keep the buyers away... $15,000.00 plus 10% of gross sales.

Now I don't know about you, but I think $15k is a SERIOUS amount of money.

I really couldn't imagine people paying that kind of price. That’s probably the only reason I was able to keep a straight face on stage when I mentioned what my consulting rate was.

I figured the price tag would keep everyone at bay and I would be able to head back to the quiet of the Colorado mountains.

Well, a funny thing happened…

After I stepped off the stage I was literally besieged by people who wanted to pay me the $15,000 (plus 10%). And some of those folks were among the absolute biggest names in the industry.

Arrgghh. I know, nice problem to have... right?

In any case, I turned everyone down except two people. Two truly wonderful people... and if you two are reading this - you guys are great. I *really* appreciate you, and what I have learned from you.

BUT IT WAS HARD WORK.

And I learned again that I am NOT good at answering to other people. It has been a very long time since I had to do that.

But then something else interesting happened. You remember that $2000 Product Launch Workshop I offered?

Well, it went REALLY well. And the people who attended it started to put the lessons to work in all kinds of weird little niches. And they started to have serious success. Many of the case studies you see on this site came out of that workshop.

And that is when I started to have a vision. If I could teach these principles in a workshop... then I could certainly put them in a home-study course.

And that would mean I would be able to help people (something I love to do) without having to answer to clients (which is something I HATE to do).

Of course, little did I know then just how much work I would end up pouring into what would become Product Launch Formula.

And I became a hermit in my office for months. I passed up all those river trips and bicycle rides. I missed some family trips, and a bunch of days of tennis. And my family hasn't seen very much of me.

But now the course is complete. And it is time to share it with the world.

This Isn't About Me - It's About The Process...

This is the deal... I am not some marketing magician. I just stumbled onto this discovery starting almost ten years ago - what has become the Product Launch Formula. Since then I have continually worked away... refining it, adding to it, perfecting it.

And the result is a method, a system, a FORMULA that I have applied very successfully over and over.

And of far more importance to you... that I have successfully showed OTHERS how to apply this Formula... over and over. In all kinds of different niches...

From stock market investing to baseball coaches.

From credit repair to romance repair.

Sophisticated programming tools to real estate.

Multi-level marketing to software sales.

Legal advice to love letters.

Professional speakers to mortgage officers.

Pet training to Magic cards.

Oh yeah... and Internet marketing as well. Can't forget about what John Reese, Frank Kern, Jason Potash, Yanik Silver, and Jim Edwards have done with this method - about $3 million between them in the last 18 months.

It works in all these niches, and thousands more. And it will work in your market as well.

Just think about it... IMAGINE it. What if I could show:

A way to make your clients rabidly anticipate your next product?

A way to get your clients and prospects behind your product before it even exists?

A way to effortlessly come up with new product ideas... products that your market is hungry for?

A way to learn what your prospect's objections are... long before you create a sales letter?

A way to gather testimonials, even before you have a product?

A way to take an existing product that you sell EVERY day... and build up huge anticipation?

A way to "launch" a product that is NOT EVEN YOURS - such as an affiliate or joint venture product?

A way to attract Joint Venture partners, even if you are in a small niche market?

A way to sequence your offer that has buyers lined up, credit cards in hand... waiting for you to LET THEM BUY FROM YOU?

A way to "warm" a cold list and turn them into responsive buyers?

A way to get Joint Venture partners and affiliates absolutely RABID to promote your offer?

A way to quickly "launch" an affiliate program?

A way to market a product that you have RESALE rights to... and instantly set yourself apart from everyone else who has those rights?

I have honed this Formula since I started selling online in 1996. I have personally launched dozens of web sites, and gone through 25+ product launches. I have also helped a lot of other people with their product launches. You see their case studies throughout this page.

But this is the key part...

These are "plug-and-play" strategies that work in ANY market. They will even work if you don't have a product (like for affiliate marketing). And they will even work if you don't have a list!

How Can This Help YOUR Launch?

Since last April I have worked non-stop to squeeze every bit of knowledge and experience that I have into this Produt Launch Formula home-study course. It has been an exhausting process - and completing it has become an obsession for me in the last 5 months…

Since last summer I have worked virtually every day to cram every tip, trick, and technique into this course. I was up until 1:00am, 2:00am, and sometimes 4:00am day after day making sure I covered EVERYTHING. I didn't want to leave out anything that I have discovered about launching and re-launching a product.

Frankly, those hours have taken their toll on me - my health has suffered, my relationships have suffered, sometimes I feel like I haven't seen the light of day for weeks on end.

The bottom line is that I poured my heart and soul into this course, and I didn’t leave anything out. This is a COMPLETE guide to launching virtually any promotion online - whether its a new product, a new website, a re-launch of a product, an affiliate promotion... whatever.

Here it is …

Look at everything that's in the course:

The place to start is the “Quick Start Guide" - your roadmap to the course. It includes action plans for newbies, experts, and even people who DON'T HAVE PRODUCTS.

Product Launch Formula DVD - an overall introduction to my Product Launch strategies and tactics. This is the place to start to get an overview of the Product Launch Formula.

Nine screen-capture video CDs that take you through every piece of my product launch strategies, tactics, triggers, and sequences. You will see my actual email sequences, blog posts, videos, and web pages as I walk you step-by-step through six different product launches.

Two workbooks – jam packed full of check lists, mind maps, planners, examples, and swipe files. There are over 500 pages in these two volumes.

Ten audio CDs where I interview some of the sharpest marketers around about their amazing launch strategies and experiences. These aren't your garden variety interviews - since I had at least some involvement in most of these launches, I was able to dig far deeper and pull out significant distinctions that had never been shared publicly.

Sure, it's huge. And it delivers meaty content from the first book to the end of the last CD. But it's NOT just a bunch of random ideas thrown together. You get a complete method for approaching the market… for exploiting the emotional overreactions that are constantly happening in the market.

Let’s take a closer look at the components of the course…

Product Launch Formula DVD

My presentation on this DVD has already been worth MANY tens of thousands of dollars to the people who have seen it. The impact of this hour-long presentation has been amazing.

On this DVD You'll Find:

• How to use my "shooting fish in a barrel" approach to transform your marketing... in less than 1 hour! This is a strategy I used before I released Product Launch Formula... but almost no one noticed it! (Learn this strategy: DVD 36:42)


• People are NOT reading your sales letters...unless you are doing this. Make sure your message cuts through the noise. (Learn this strategy: DVD 24:39)


• How to turn the events in your life into a powerful marketing - this is a simple but overlooked strategy. (Learn this strategy: DVD 42:59)


• How to instantly click with new prospects - and insure the trust and loyalty of your list. (Learn this strategy: DVD 31:59)

This is the presentation that Vish saw, and that he used to go from utter newbie to making $70,000 in 45 days ... all while he was living in Mumbai, India.

This is the presentation that David Frey used to sell $67,419 of a product that wasn't even his... in just four days.

And it was this same presentation that Paul Reddick used to sell his product for baseball coaches - more that $6,000 worth in a single day.

Video Tutorials That Lead You By The Hand
Through Every Step And Every Detail

I really consider these disks the heart and soul of the course. Because I don't just tell you what you should do, I actually show you, in explicit detail, how to do it.

I walk you through EVERY step of the process. There is nothing left out. If I sent out seven emails and made four blogs posts in a sequence, I will show you every one of those emails and blog posts.

And I will not only show them to you, I will walk you through them and explain what mental triggers each was designed to hit.

And Mac USERS PLEASE NOTE... I went to the effort to make sure that you would be able to use these disks. And I personally tested it on OSX... if your machine can play Flash video, these disks will work for you.

Let's Walk Through These Disks In Detail...

These two Fundamentals disks cover the "Product Launch Mindset”, and they explain the product launch tactics, mind triggers, and tools you will use over and over to launch new promotions.

You will get an introduction to Product Launch sequences including the pre-launch sequence, launch sequence, post launch sequence - these will become the core of your promotional strategies. And you will also learn how to judge the criteria for a product launch and launch timelines.

The Pre-launch Sequence is where SO many people fall down. They think that if you just send out an email before your actual launch, you have a prelaunch. Nothing could be further from the truth.

I personally have never seen anyone even scratch the surface of what I do with my pre-launch sequence.

Build anticipation? Check.

Gather testimonials even before the product is released? Bingo.

Identify objections and answer them? Yes.

Create social proof? Of course.

Setup the launch? Check.

In this video I walk your through a very extensive product launch I did... from the first email I sent a month ahead of the launch... all the way through the pre-launch. I explain in detail what triggers I hit when, and even drill down to the exact sentences that I used for those triggers.

Seriously, the first time you put these strategies to work, these two disks will be worth more than the cost of the entire course.

The Launch Sequence is where you sink or swim. So why do so many people COMPLETELY ignore it?

I have seen one example after another of even successful launches that miss this entirely. Just as your pre-launch is a sequence, your launch should be a sequence. Don't make the mistake of thinking that one email will do the trick.

This video covers the launch, social proof, scarcity, "The Consumption Video", and how to use deadlines in your launches.

Not every product launch has to be a long involved process. And they don't have to be for new products. This trio of disks walks you through five different launches... for different types of products on different time frames.

The Quick Launch shows you a shortened launch process, from initial idea through the launch in four days… for an EXISTING PRODUCT. How would you like to go from idea to cash in your pocket in 36 hours?

The Underground Launch shows Yanik Silver's Underground DVD launch from my very unique perspective, including a close look at blog strategies, social proof and scarcity… including a real time look at the final scarcity play.

Compressed Launches - a look at three different "compressed" launches… a great way to re-launch existing products and launch new products on a shorter time frame.

Joint Venture Launches and Questions - doing a product launch with Joint Venture partners will exponentially expand your launch potential... and this disk tells you exactly how to do that - and how to avoid the potential pitfalls. I also answer the top Product Launch Challenges... such as doing a launch without a product.

Audio Interviews That May Well Cause Insomnia...

Yes, it really did happen to me. I listened to three of these interviews (a total of seven disks) back to back to back - I actually did it to come up with bullet points for my sales copy.

In any case, for the next 24 hours I couldn't sleep... my mind was in hyperdrive mode, thinking of business idea after business idea. And I filled page after page of my journal with those ideas.

And what's more amazing is that this was my THIRD time through the interview. And I was STILL getting all kinds of new insights.

Let's Take A Closer Look...

John Reese Interview - I doubt anyone else could have dragged this much detail out of John about product launches as I did. We covered a huge amount of ground, including leaking information before your launch, feeding anticipation, building momentum, your "story", product launch misconceptions, using product launches as part of your long term strategy, developing rabid customers, attracting launch partners, PDF reports, getting JV partners to offer additional bonuses, gathering killer testimonials, compressing the launch cycle, launching an ongoing product, and lots more.

In this interview John reveals his launch strategy as he's NEVER done before. You'll learn these key strategies from John:

• His research trick that allows him to take customers by the hand and guide them through the process of delivering powerful testimonials. John Reese Interview Disk 2
• How to warm your list and build reciprocity. (Without raising your costs or increasing your efforts) John Reese Interview Disk 3
• Where each of the critical stages of your launch is and how to spot-check your progress (and repeat your performance every time, without any second guessing!) John Reese Interview Disk 1

PLUS: John will take you deep inside the events of August 17th, 2004 - the Million Dollar Day - John walks you through the day, right up to that last refresh that showed sales totals of over $1,000,000 in a 24-hour period - on a new web site with no paid advertising or sales staff! John Reese Interview Disk 1

Jim Edwards Interview - full of groundbreaking material, including an entirely new model for launching a product on a "rolling" basis. Also covers pre-announcement strategies, multi-stage launches, time-frames for hard deadlines, quantity countdowns, launch choreography, bonus strategies to cut down on returns, maximizing your results as a joint venture partner, making your sales message digestible, building a list as a joint venture partner, and re-structuring products to hit different price points.

You'll also learn:

• How to choreograph your launch to pack maximum value into each email you send.
• How to use a simple "double check" to make sure you're prepared for any aspect of a launch... so you'll always get repeatable results no matter what the conditions are.
• The technology to use to virtually force yourself to make moves that will wow your prospects and engage them in ways that traditional methods just won't.

Jason Potash Interview - embracing controversy, how to kickstart your partners, using a PDF report to build your announcement list, boosting the opt-in rate for your announcement list, creating a dialog with your prospects, giving proof, potential disasters.

Jason cuts to the heart of the matter when it comes to effective, proven launch strategy (his recent launch has tallied over $400,000 to date in a niche that many overlook because they think it's too complex)

You'll learn about...

• How Jason "rolled with the punches" to explode the response to his offer... and how you can do the same.
• How "Pit Bull Marketing" can CUT YOU OFF from any chances at future Joint Venture opportunities.
• A simple blueprint for boosting traffic to your offer - this is one that you can repeat over and over.
  

PLUS: Jason will take you into the world of the successful Joint Venture and steer you clear of the rough spots. This is critical stuff - you need to pay attention here if you really want to make it as a JV Partner. Get these details on Disk 1.

Mike Long Interview - using product launch strategies in small niches, selling a "continuity service", relationship building with your list, secrets of the "annihilation report", implicit vs. explicit marketing, testimonials as the basis of your sales process, screen capture video and your email inbox.

Here's just some of what Mike and I covered:

• The one objection you MUST answer for any prospect—and the best way to answer it…
• The simple strategy for increasing your momentum as you build towards your launch. Cost-effectively use all of your client's actions to build velocity in your launch.
• Mike’s "How To Squeeze Every Last Response Out Of Your Prospects " blueprint.

Plus: Mike's a master at maximizing testimonials (you'll learn how John Reese helped shape this part of his business) - Mike gives up his exact strategy he uses to get over-the-top "mega-fan" testimonials.

David Frey Interview - a close look at a rather extraordinary launch, where David launched a third-party product that was NOT new to the market... and he sold $67,419 of product in four days.

Here's just some of what you'll learn from David:

• How to use someone else’s product to improve your customer relationships, get more testimonials, and increase the lifetime value of your customers.
• Why you must be using JVs in your online marketing. (You'll also discover some simple techniques you can use to instantly boost your sales and affiliate commissions.)
• A fantastic way to increase the profits that you pull from your email lists. (Learn when and how to send them email, and how to use controversy in your marketing.)

Plus: David will take you moment by moment through his simple use of just a few of my techniques to turn someone else's offer into a $67,419 windfall in four days - while he strengthened his relationship with his list at the same time.

Product Launch Formula Workbook Volume 1 - includes my Product Launch Planner, JV Partner Planner, my Fulfillment Planner, merchant account strategies, checklists, mind maps, resources, and more than 100 pages of swipe files.

Here is just some of what you will get:

• Checklists for creating your offer, producing your product, working with JV partners, as well as putting together your prelaunch sequence and your launch sequence... as well as managing your post launch. Pages 39-46
• Mind Maps for Compressed Launches, Quick Launches, and the Big Launch strategies. Pages 50-52
• The Product Launch Planner - spend an hour with this... or a week. This will flat out bring more value to your business than anything else you will do this month. Pages 7-14
• Steps to insure you actually get paid - don't let your merchant account cut you off at the knees! Pages 23-33

PLUS: I'll give you the actual emails that I used in my launches - a perfect swipe file to use as a template for your own launch. No need to read between the lines - I explain exactly why I use each!

Product Launch Formula Workbook Volume 2 - includes edited transcripts of the interviews with John Reese, Jim Edwards, Jason Potash, Mike Long, and David Frey… plus additional support material that was discussed during each interview.

These are full professional transcriptions of ALL the audio CDs. And unlike most transcripts, these are actually pleasant to read... each transcript went through a four-step editing process that started with ME actually going over every single word. I wanted to make sure that the transcripts actually reflected what I covered in each interview with my guests. (You would be surprised how garbled some transcripts are!)

PLUS: You get the key marketing pieces we covered in each audio interview (for example, a transcript of one of the teleseminars that Jim Edwards used in his unique "rolling launch".)

Case Study #8 Leslie Karsner Online Romance Coach "It goes without saying that when all is said and done, there's nothing more important than love... And it's nice to compliment with success, a little extra money, and a wonderful lifestyle... For years I've helped people to heighten romance in their lives...using the Internet. But I have to tell you, I've never been satisfied with the results of my digital sales... Not until now, that is. Let me explain..." Leslie Karsner , Professional Online Romance Coach www.GoRomance.com Click On The "Play Button" Below To Hear About Leslie's Extraordinary Event. (make sure to turn your speakers up)

One Big "Gotcha" To Keep In Mind

I had 500 copies printed up (because there is a price break when you print 500). Of those 500, I have sent out 29 as review copies. Then I sold another 382 in the first three days this course was available. That leaves 89 available.

I want to be clear... I am NOT going to "pull this course off the market". That wouldn't make any sense - these techniques are not about to stop working. They are based on fundamental psychological triggers that WILL NOT CHANGE.

In any case , those 89 that are left are obviously going to sell out quickly, so a couple of days ago I ordered 500 more. I am not exactly sure how long they will take to complete. Hopefully, it won't be long.

But as an entrepreneur, you know that time is money. If you miss this initial run, that just means more time until you have these business-building ideas in place.

What will it cost you to NOT own "Product Launch Formula"?

You know this... in your business, knowledge and skills are money.

Ignorance costs you money. Unfortunately, we all start out ignorant. The definition of ignorant is "lacking education or knowledge".

All top entrepreneurs, even the most experienced, are still constantly learning... still constantly hungry for more knowledge about the market.

I am always on the prowl to learn more about trading. When I interviewed John Reese, he stressed that he is still a student despite all his success and accomplishments. Every other top marketer will say the same thing - after years of studying, they are still hungrily seeking new knowledge and still learning.

I have a feeling that if you are still reading this letter at this point, you have got to be a serious student of marketing.

What we have put together in the Product Launch Formula is the results of 12 years of studying marketing, and 10 years of marketing online. I was selling stuff online (and doing product launches online) when the Internet was just a gleam in Al Gore's eye.

(Actually, that might be an exaggeration, I can't remember exactly when Al Gore invented the Internet :-)

Nevertheless, I was first developing and using these launch strategies in 1998. Can anyone else say that?

If all that knowledge can help you avoid JUST ONE MISTAKE or JUST ONE OMISSION in your next promotion... it will pay for this course many times over.

OK, let's wrap this up...

The Bottom Line

If you have been following along with my launch of this course, you know I planned to eventually price it at $2,497.00

Frankly, releasing the Product Launch Formula has been an amazing thing, and I have been truly touched as I have gotten to know the people in this market through this launch. At this point I will only say this about the eventual price of this course - all bets are off.

The only thing that I will guarantee is that for the next week I will hold the line and keep the price at $1,497.00.

Let's put that number in perspective. It is a lot of money - until you put just one of these Product Launch strategies or tactics to use.

Once you put JUST ONE of these strategies in place, then $1,497.00 becomes the best investment you will see in a long time. If you have any doubt, just look at the case studies. Huge cash flows just by dropping these strategies into a pre-existing business.

Any of the main components - the videos, the audio recordings, or the books - is easily worth that price by themselves. If you add any one component of the Formula to your marketing mix... you will surely agree.

And all that makes me almost embarrassed to tell you about...

My Two "Power Bonuses"

BONUS #1: Power Copywriting For The Internet - A Step-By-Step Guide To Writing Million-Dollar Advertising Copy by Bob Serling.

This comprehensive, 149-page book sells all day long online for $147.00. Not only are you told what to do with your online copy, the reasoning behind every step you take is thoroughly explained. And, most important of all, you are given complete step-by-step details showing you precisely how to carry out each step.

In addition you will get bonus interviews with Declan Dunn, Audri Lanford, Corey Rudl, Marlon Sanders, and Joe Vitale.

Power Copywriting will be delivered via electronic download shortly after you purchase Product Launch Formula.

BONUS #2: follow up training - you get the recordings from FIVE follow-up Teleseminars that I gave after I initially rolled out the Product Launch Formula.

This free-wheeling calls were absolutely no-holds-barred. I answered EVERY question that was thrown at me.

I also gave an up-to-the minute update of everything that I learned during MY rollout of Product Launch Formula (this launch did more than $600,000 in sales in the first seven days).

Let me be clear... the course includes EVERYTHING that I knew about product launches up until a month ago when this thing went to press. However, in launching Product Launch Formula I truly broke new ground. I needed to update my buyers on all that material.

The bottom line is that you get over eight hours of nuts-and-bolts tactics and strategies - and these recordings are available via download, so you can play them on your computer, Ipod, or any MP3 compatible device.

Click here to get your copy...

My Iron Clad Guarantee

I have always offered a very strong Guarantee ever since I started publishing in 1996. This is the deal...

Go ahead and study the course for two full months. It is completely risk-free.

Don't like it? Just send it back within 60 days. We'll refund your money on the spot. No harm done. No hard feelings. And we still part as friends.

The last thing that I want is to have your money if you aren't happy. If you don't want the course for some reason, then I can't get your money out of our wallet and back into yours fast enough.

So go ahead and secure your copy...

Everyone Says "Get A Mentor"... Easier Said Than Done!

Just about every successful entrepreneur will tell you that the quickest way to business success is to find a mentor - someone to take you under their wing and show you the ropes.

But if you're looking for real-world guidance and hard fought marketing wisdom, it is awfully hard to find. That is what I am offering you in Product Launch Formula.

I can't be your personal mentor, but I've put everything I know about running successful promotions into Product Launch Formula. I am absolutely convinced it will cut years off your learning curve... and add zeroes to your bottom line.

Get it now!

Click here to secure your copy...

Best Regards,

Jeff Walker

P.S. Within DAYS of being released we received all kinds of wonderful notes from people who have purchased the course. Click here to see some of them.

© Jeff Walker 2005-2008

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Phone: 970-884-1168 

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