FREE video Case study

Case Study: the Lazy Launch - how to bring in $2,850.40 with a low-priced product and a tiny list of 600 people...

Jason Moffatt is a bit of a crazy man. I sat next to him at a seminar and he entertained me with wild stories from his days as a cab driver. And he kept telling me how he was a "lazy underachiever". But that didn't stop him from putting together a product launch for a $47 ebook that generated $2,850.40.

WARNING: this is the "roughest" video Case Study I have posted. I recorded this on a short break near the end of a long seminar. Both Jason and I were completely worn out... as you will see. NEVERTHELESS, watch this short video (approximately four minutes long) to learn how a "product launch mindset" can transform your business.

CLICK HERE to get more details about Product Launch Formula

 

Case Study Quick Facts: Lazy Launch

Case Study Name: the Lazy Launch

Who: Jason Moffatt

Niche: not disclosed - but it was NOT a money-making niche and had nothing to do with Internet Marketing.

Product: $47 ebook with $97 upsell.

Total launch sales: $2,850.40. Note in the video that Jason couldn't remember how many sales he made, but he sure remembered the number of dollars he made.

Additional Facts:

- Before his launch, Jason's best ever day was $480. When he woke up to almost $3,000.00 in sales, he was completely blown away.

- Jason called this a "mini-launch". Jason only used a small portion of the full Product Launch Formula. My official term for this type of launch is the "Quick Launch", and I cover it on Volume 6 of Product Launch Formula.

- This launch was NOT for a money-making product, it was NOT for a high-priced product, and a year ago Jason knew almost nothing about marketing.

- If you look closely in the video, you can see some of Jason's tattoos on his arm. :-)

- The list was tiny - only 600 people. You don't need a huge list to do a very successful launch. The promotion generated $4.75 for each email address on the list.

- Jason likes to "always launch"... he is addicted to product launches, and has a major launch planned that expects will do at least $50,000.00 on launch day.

- You can use the Product Launch Formula techniques to "test" how ready a market is for a product.

- Congratulations Jason, let me know when you do that next big launch that you have planned.!!

CLICK HERE to get more details about Product Launch Formula

 

Hi... this is Jeff Walker.

A few notes about this case study...

Jason Moffatt is another Product Launch Formula success story...

He says this was a lazy launch - but on launch day he did five times better than he had ever done before... not bad for a lazy launch. And he did this in an obscure little niche with a list of only 600 people.

No affiliates, no high-priced product... and $2,850.40 in sales with a list of 600 people...

This video is pretty funny... obviously, both Jason and I were pretty tired. And we were distracted by lots of stuff going on in the room - we squeezed this Case Study in while we were on break at the seminar.

HOWEVER, you can see just how pivotal launch day was for Jason - he remembered EXACTLY how much money he made... right down to the penny.

That is the way launches are - once you do one, it completely changes you, your business, and they way you look at your business. NOTHING is ever the same again.

You will see opportunity where you never saw it before. You will see promotions where you never saw them before. You will see revenue streams and products where you never saw them before.

And you will start plotting your next launch.


Yet Another "Hidden Launch"...

Nearly every day there is another Product Launch Formula launch in some niche or the other - and even though you never hear about the vast majority of those launches... they are driving big sales, building large lists, and giving a turbo-shot of INSTANT MOMENTUM into those businesses.

Most people hear about the big "Internet Marketing" launches... but they never hear about all the launches in all kinds of different niches... there is no way you can, there are just too many little niches.

However, I am constantly hearing back from my Product Launch Formula Owners with their success stories in all those little niches... which is why I can pass along these case studies to you.

Here is a fact many people just plain miss...

These launch techniques actually work BETTER in niches other than Internet Marketing.

There is a simple reason for this - the techniques are brand new (or nearly brand new) in those niches. Those markets have never seen any of these launch strategies, and the people in those markets never know what hit them.

If you are selling in a niche market, and you want to create instant momentum with a new product... or you have an existing product that you want to RE-LAUNCH, then Product Launch Formula is a no-brainer.

Buy it, do your launch... and get ready for these kinds of results...

CLICK HERE to get more details about Product Launch Formula

 

best regards,
Jeff Walker

PS: Sometimes I hear people say "that stuff won't work in my market" or "that won't work with my business." Well, those folks are dead wrong. The Product Launch Formula works because it is based on underlying mental-triggers that are present in everyone's brains... no matter what niche you are selling in. To read more case studies in all different types of markets click here.

PPS: Another thing I hear is "that only works for gurus". Well, if Jason keeps up with these launches, then he is going to be a guru. But he was driving a taxi not very long ago...

 

 

 

 

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