June 24, 2006

Case Study: launch from an Internet Cafe?

I just posted a new Case Study for you…

This one is a bit different, and it sure opened my
eyes about a completely different way to do a
product launch!

Orion Williams promised himself a trip to Europe
for his 30th birthday. Well, he not only followed
through with his promise, but he did a product
launch to pay for his trip.

And then he actually did the launch from an
Internet Cafe in Paris!

He says that a French keyboard slowed him down a
bit, but it didn’t slow down the orders at all!

I just posted the Video Case Study (including my
written summary)… and I am making it available
for free. Check it out now:

Paris Launch Case Study

best regards,
Jeff

PS: I am not a tax advisor, so I can’t tell you
what the tax implications are when you do a
Product Launch during your vacation. But I bet
your accountant would be happy if you paid for all
your vacations with a product launch! Go listen
to Orion now to hear how he did it:

Paris Launch Case Study

June 13, 2006

Case Study: launch in crochet?

I just posted a new Case Study for you…

I know you have heard about a lot of super-
successful launches, but it seems like a lot of
the ones that make the news are all “Internet
Marketing” related products. So I figured it was
time to start publicizing some of the great
launches in niches you don’t hear about every day.

And I figured we could all learn something if I
shared some of my case studies. So I am going to
start with a really interesting one…

Randy Pryor had a rather remarkable product launch
- Randy is something of a marketing “newbie” (by
his own admission)… and he launched a $37 ebook
in a hobby niche.

Again, this was NOT an “Internet marketing”
product. Randy didn’t want to disclose his exact
niche, but he did reveal that it is very similar
to the “crochet” market.

Not exactly what you think of when you picture
high-powered niches, right?

In any case, I have posted a video case study
(with a synopsis)… and I am making it available
for free (at least for now). Check it out now:

Hobby Launch Case Study

best regards,
Jeff

PS: Product launches for the masses! That is what
this case study is all about… you don’t need a
high-priced product, and it doesn’t have to be a
“make money” product. Go listen to Randy Pryor
now here: Hobby Launch Case Study