Now that I’ve pulled Product Launch Formula off
the market, it seemed like it was time to head
out on a big road show….

So I’ve been on the road for more than a week
now… interviewing some of the top “gurus” who
have done huge launches. But my big focus is on
the “regular folks” - the people who have done
product launches in HUNDREDS of obscure niches.

Sure we all like to hear about those
mega-million dollar launches, but it’s the ones
by people like Jane Savoie that get me excited
(she just did a launch worth more than $100k in
the “dressage” market - I didn’t know that that
was until I went to wikipedia - it’s a specialized
type of horse training).

So I’m going to be sharing all of this with
you… from the big fancy guru launches to the
regular people in the crazy niches.

So I’m about half-way through this road show. A
few days ago I was out in La Jolla at Frank
Kern’s office. Our friend Eben Pagan drove down
from LA, and we shot a bunch of video where we
talked about the NINE MILLION in product
launches last month alone…

That was just the start of the road show. Now
I’m in Chicago, where I just met with the folks
from Glazer-Kennedy… they wanted some help
with a product launch they’re planning.

(When I was downtown Chicago it was COLD… it
was 3 degrees and the wind was blowing. That
hurt, especially since I coming from La Jolla
where I was wearing sandals the entire time.)

And now I’m just about to head down to
Orlando… where I’ll be shooting video with a
bunch of people, including Andy Jenkins, John
Reese, and Rich Schefren.

So what’s up with this road show thing?

Basically, everyone I’m talking to BUILT THEIR
BUSINESS with product launches. And every one of
them has either been a client, or someone that I
coached through a launch.

So I’m shooting a bunch of video with all of
them, and I’m going to be releasing the videos
in the coming days.

I’ve also got a bunch of “regular guy” case
studies with people like Andrew Jones up in
British Columbia, who was selling a $27 ebook on
pet care and making about $500 a month… until
he did a product launch brought in about
$60,000.00 (plus the launch created a continuity
business that does about $15k a MONTH.)

I will be releasing that case study soon… as
well as others.

That’s what my road show is about - getting some
perspective on the entire Product Launch
Phenomenon.

Like I said above… now that I’ve pulled PLF
off the market, I can actually step back and
savor everything that’s happened in the last two
and a half years since I released it…

What a crazy ride! There’s been more than $100
million in launches in HUNDREDS of niches… so
it seemed like a road trip was a great way to
celebrate it.

What better way than to interview some of the
biggest successes… from the guys who built
EIGHT FIGURE businesses with launches, to the
“little guys” - including the one who went from
FOOD STAMPS to a $9k a month business!

So stay tuned - I’m going to be releasing a
bunch of video from my “road show” over the
coming weeks…

best regards,
Jeff

OK, how about a launch where you have almost
no time to work on the launch, and you don’t
have a product, and you don’t have a list?

I know it sounds crazy… but I’ve got the
video for you:

http://productlaunchformula.com/case22

After so many amazing Case Studies with
Product Launch Formula Owners, it’s getting
pretty hard to surprise me. But I have to
admit, this launch pushes the limits of what
I thought was possible…

Chris Austin was so busy with a full-time job
and four little kids that he says he could
only implement a small portion of the
Product Launch Formula. But the results were
still shocking. Take a look:

http://productlaunchformula.com/case22

best regards,
Jeff Walker

P.S. I love the idea of getting paid a bunch
of money even before you even start creating
your product. It’s just about the best way to
do business… it’s like getting paid to
create your own asset. See how Chris did it
in this Case Study video:

http://productlaunchformula.com/case22

Do these product launches work in other
markets? How about other languages?

Well I have a Case Study for you about
a membership site that’s for Spanish speakers:

http://productlaunchformula.com/case21.html

Now this is the thing you do NOT want to
miss - there are some SERIOUS lessons to be
learned in this Case Study no matter what
language your market speaks… because Jose
launched a membership site with a MONTHLY
recurring cash flow.

And it’s a very healthy cash flow - we are
talking about more than $35k a month!

Lots of people wonder about using Product
Launch Formula for launching a membership
site… and that’s what this video Case Study
is all about. Go take a look now:

http://productlaunchformula.com/case21.html

- Jeff

P.S. Don’t worry, the entire Case Study is in
English… but the product that was launched
was 100% for the Spanish speaking market.

http://productlaunchformula.com/case21.html

OK, I think this Case Study is going to shock
more people than any other Case Study I’ve
done…

http://productlaunchformula.com/case20

Greg Poulos did a launch for a “stock market”
related product and had a huge home run… he
did right around $550,000.00. That was more
than all the sales he had made in the prior
year… so Greg was obviously very happy.

HOWEVER, that was just the tip of the
iceberg. After all, the launch worked once,
why not try it again… right?

So Greg did another launch for the exact same
product to the exact same list. And it worked
again.

Now he’s up to five launches in the last year
or so, all for the same product.

And he’s up to more than $2 million dollars
from that one product!

Take a look at the Video Case Study to
find out how he did it:

http://productlaunchformula.com/case20

- Jeff

P.S. The same product, the same list… and
five launches. Check it out:

http://productlaunchformula.com/case20

I just posted a new Case Study for you (complete
with video) - and this one’s in a market that
I’m pretty passionate about…

What if you did a launch and pulled in 25
times your average monthly sales?

That would be pretty exciting, wouldn’t it?

Well, Will Landrum told me he was
disappointed with his $18,000 launch!

Take a look at the Video Case Study to
find out why:

http://productlaunchformula.com/case19

best regards,
Jeff

P.S. Will Landrum is a guitar guru, but he’s
definitely NOT a marketing guru. But he still
pulled off a really sweet launch… take a
look at the Case Study:

http://productlaunchformula.com/case19