OK, after getting something like a bazillion requests for DOWNLOAD links for my Case Studies… we figured it out. A couple of ground rules…

1. These links are going away as of MIDNIGHT tonight (Monday, November 30th). You need to download them NOW.

2. They are .flv files. I’m sorry, but I’m traveling right now and don’t have access to the source files… so you’re gonna have to deal with it. There are FREE players for both Mac and Windows… just google it and I’m sure you’ll find them.

3. If you want to register for Product Launch Formula, you need to do it NOW - I’m shutting down registration at midnight Mountain time TODAY… that’s Monday, November 30th. You can register at this link: http://www.productlaunchformula.com

4. This is all I could get my hands on right now… I think there’s at least one there that’s NEVER been released.

5. To save these files just left click and “Save Link As” or “Save Target” Download Links For Case Studies:

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[[ VIDEOS REMOVED ]]

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REMEMBER: If you want to register for Product Launch Formula, you need to do it NOW - I’m shutting down registration tonight at midnight. You can register at this link: http://www.productlaunchformula.com

Last time we sold out in about 10 hours… but due to the FTC deadline, I decided to keep it open longer this time - my plan is to keep registration open until midnight on Monday. Be careful, though… you don’t want to miss that deadline.

OK, now the good stuff… I’ve got some cool extra bonuses for you…

1. You will get the videos of all my sessions from my sold-out $5,000.00 Product Launch Live Workshop in Denver. There are NINE different sessions in total.

There were only 93 people stuffed into the room (including my staff) and I had to turn people away (even when they had $5,000.00 in hand!)

The videos from the event were never sold… but if you jump onboard with PLF 2.2+ tomorrow, then you’re going to get them. To get a taste of what the event was like, take a look at this video (and be sure to read the comments!)

2. Secret $3,000,000 Front Of The Line product launch software… this is a super-ninja piece of software that is NOT available to the public… but it has already helped generate over $3,000,000 in product launch sales.

My friends Jason Potash and Marc Quarles have been using this secret weapon for the past year. They have only shared it with a few people (including Rich Schefren). The results have been crazy.

This software + script bonus is crazy powerful. You won’t find it anywhere else and I had to pull several strings to make it available to you. I think the only reason they agreed was that I helped Jason come up with the concept behind the software.

What the software basically does is right at the last minute… a day or two before launch, it adds in some huge psychological triggers like scarcity and social proof… we’ve used this on launches that I’ve personally managed, and it’s amazing how it just amplifies the power of the launch right before you go live.

(And as an added benefit, it actually helps PROTECT your server from crashes.)

In addition, just to make sure you use this software to its fullest potential, Jason and I recorded a training audio to walk you through how to get maximum benefit from the software. This isn’t a “magic bullet” (there really isn’t any such thing as a magic bullet)… but it’s pretty darn close.

3. If there’s anything that has propelled my success more than anything else, it’s been masterminding with other entrepreneurs. But it can be hard to get hooked up with a mastermind team. So I’m going to take care of that for you… with this bonus you get your very own MASTERMIND TEAM.

I first offered something like this long ago…and some of the mastermind teams are STILL going strong more than three years later. In fact, one team worked together and actually CREATED THEIR OWN PRODUCT. That was pretty amazing.

One thing - this is a VERY labor intensive process, so it will take us a few weeks to put together, but the value you get will be worth it.

So there you go… three HUGE bonuses. These aren’t your average BS bonuses that someone found laying around on their hard drive. This is hardcore value of thousands of dollars.

So that’s it for now. We go live in just a few hours - on Sunday, November 29th at 12:00 noon eastern time. I will pull it off the market at midnight on Monday, November 30th to make sure I comply with the new FTC guidelines that go into place on December 1st.

- Jeff

OK, I’m back in “content give-away” mode…

My biggest problem is picking out which pieces of
content to give you before the new FTC guidelines
go into place in just a few days (if you don’t
know what I’m talking about, read this post.

In any case, I’ve got lots of goodies to share but
I don’t want to just do a massive content dump
that overwhelms people, so I’ve picked out three
really cool Case Studies.

(And if you are hungry for more, then you can see
more at this link, and more at this link, and even
more at this link.)

So here’s a really great Case Study with Greg
Poulos, who is probably my single most successful
student. Greg has done great launches… primarily
by continually relaunching his products. He’s in a
SUPER competitive niche, but he’s been able to
really set himself apart with his launches. Check it out:

[[ VIDEO REMOVED ]]

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This next Case Study is with Chuck Smith, who is
sort of the opposite from Greg… at least in
terms of markets. Chuck is in a tiny little hobby
niche - quilting. Nevertheless, that didn’t stop
him from pulling in a quick $xx with his two
launches.

I love this Case Study because sometimes it’s easy
to get overwhelmed with some of the huge numbers
you hear in these Case Studies. However, pulling
$xx out of two launches in a few weeks time is
life-changing money for 99.9% of the people out
there.

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This last Case Study is just plain fun… it’s
with Jason Moffatt - this was actually the second
Case Study I recorded with Jason, and his results
on this second launch blew away the great results
he had on his first launch.

It’s important to note that Jason’s launch wasn’t
for an “Internet Marketing” product (in fact,
you’ll notice that NONE of these Case Studies are
about launching “make money online” or “Internet
Marketing” products.)

In any case, this Case Study is funny because I
actually recorded this while Jason was on the
phone with his Paypal rep… they were calling him
up to find out why he had so much money come
pouring into his account in one day. Check it out:

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OK, that’s it for now. I’ll have more content for
you tomorrow (and maybe even some later today)…
so keep checking back on the main page of the blog
at this link.

REMEMBER: I’m going to have to pull all this stuff
down in just a few days - the new FTC guidelines
go into place on December 1st. And remember, I’m
going to be opening Product Launch Formula 2.3+ on
Sunday at 12:00 noon eastern time - I’ll be
releasing it as THIS LINK.

Click HERE to watch the Product Launch Blueprint video…

After you watch it, let me know what you think by leaving a comment below…

best regards,
Jeff

A year or so ago I wrote a note for my list about
gratitude… and this weird thing I call the Discipline
of Gratitude.

I didn’t write it specifically for Thanksgiving…
because it’s something I do my best to practice
every day. But it sure does fit today…

Of course, I’m not perfect (by ANY stretch of the
imagination)… but I have noticed a direct
correlation between the amount of GRATITUDE I have
during the day and how those days go.

I’ve also noticed that the more gratitude I have
in my life, and the more I hang out with other
people with lots of gratitude in their lives…
well, the better and more graceful my life is.

I don’t know if I could prove it in a court of
law, but I absolutely KNOW it’s a direct
correlation.

So with today being Thanksgiving (at least in the
U.S… if you’re outside the U.S., this holiday
might be one of our greatest contributions to the
world)… well, I couldn’t think of a better day
to send this to you. I know that I felt inspired
again just reading it - and I thought it might do
the same thing for you…

Because I just had an incredible day. It was a day
filled with family and close friends, good food,
games and friendly (but fierce) competition, lots
of time spent outdoors… all the ingredients for
my perfect day.

It really left me feeling grateful… something
I’ve been feeling a lot lately.

After all, my life has changed radically since I
started my online business… when I started out,
my wildest dream was a few thousand dollars a
month from my business.

Well, I’ve done a bit better than that. :-)  My
business has grown to be 20 times bigger than I
could ever imagine - even in my wildest dreams.

In fact, when I look at the magnitude of it all, I
just have to laugh at what’s happened - it’s
almost hard for me to believe… but it all
happened, and the truth is that it really wasn’t
all that hard to pull off.

And that’s just the start of it. I’ve got a
wonderful family - a great marriage and fantastic
kids. And we’re all healthy and strong.

We live in a beautiful place - exactly where we
want to live.

And I’ve got amazing friends who help turn my
life into a crazy adventure.

And I’ve got this crazy business where I’ve been
able to help people from all over the world start
businesses. I think that entrepreneurs are going
to be the saving grace in this world… and I’m
proud to say that I’ve helped a LOT of
entrepreneurs start or grow their businesses.

There’s a lot of people that were able to quit
their jobs and start successful businesses by
following my teaching.

So yes, I’m grateful. Very grateful.

And that’s important - because I’ve learned that
being grateful is one of the most critical life
skills you can have.

I call it the “Discipline of Gratitude”…

Now I know that’s a lousy name, because it sounds
like a lot of work. But stick with me, because
it’s actually really simple…

It’s just a matter of consciously taking time on a
regular basis to acknowledge everything you have
to be grateful for.

And trust me, we all have LOTS to be grateful for.

Please humor me on this… just take five minutes
right now, and just reflect on everything that
you’re grateful for… this is even more powerful
if you actually speak those things out loud. And
it’s even better if you write them down.

Go ahead… take a few minutes and do it right
now. I’ll still be here when you get back.

When you’re ready, scroll down.

…

…

…

…

…

…

So how did that feel? Do you feel happier?
Lighter? More alive?

This really is a wonderful exercise to do each
morning when you wake, or at night when you go to
bed.

But here’s the magic part - when you exercise the
Discipline of Gratitude you will not only be
happier… but you’re going to start to achieve
more in your life.

Now I know this is starting to sound really “out
there” and “woo woo” - in fact, I almost deleted
this entire email because I know a lot of people
won’t think this has anything to do with business
and marketing.

But trust me, this is powerful stuff. I have
experienced it over and over in my life.

It comes down to this: you can go through your
life with a chip on your shoulder, wondering why
things aren’t coming easier to you… or you can
go through your life feeling grateful for all you
have.

It’s your choice.

But I’ve been around a LOT of super-successful
people, and they pretty much all fall on that
gratitude side of things.

Bottom line - if you want to achieve great things
in your life (and great success), then the
Discipline of Gratitude is one of the key
life-skills you need to master.

The good news is that it’s also one of the
easiest.

Have a happy and loving Thanksgiving. 

best regards,
Jeff

P.S. I know this might seem sorta weird for me to
be writing about this type of stuff to you…
don’t worry, tomorrow I’ll be to writing about
marketing and online business.

I’ve got some more stuff to give away before I
have to shut it all down on November 30th.

Tomorrow I’ll be back to giving away more Case
Studies and other content. But for me, today is
all about gratitude.

OK, I know I’ve been bombarding you with Case Studies and other content over the last few days, but I’ve got a few more for you… and then in another day or two I’m going to shake things up.

So here you go… this is more of an interview than a Case Study… but it’s really cool. It’s with one of my favorite “students” - Todd Brown.

Todd is a guy who a couple of years ago was working for a living, and now he’s living the dream of an Internet-based business… and he’s been able to do that by launching one product after another.

In this interview Todd talks a lot about exactly how he’s been able to accomplish this… there’s some critical lessons in here, both in terms of marketing tactics and also in terms of the type of big picture strategic mindset you need to go from a newbie to living the dream as a full-time Internet entrepreneur.

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This Case Study is with Martin Speight - his market is health food. You’ll hear how he used Product Launch Formula to increase his sales for a product that was already existing. His prior promotion did about $xx… and when he used PLF he did $xx.

And then he followed that up with a promotion for an affiliate product that did another $xx.

And he did all of this during a time of year that’s traditionally a very slow period in his market!

Watch the Case Study to learn how he did it:

[[ VIDEO REMOVED ]]

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This Case Study with Chris Austin is one of my absolute favorites, because Chris did it while his life was INSANELY busy. He had a full-time job, and he’s a dad with four kids.

Nevertheless, he was still able to pull off a really sweet launch (ie, at least $xx), and then follow that up with another launch that did even better - and get this, when he did the launch he hadn’t actually created the product yet. He was actually using a version of the “Seed Launch”… which is one of the techniques I teach, where you actually use the launch to create the product.

Watch this Case Study to learn how Chris progressed from his Seed Launch to the full launch…

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One of the questions I often get is whether Product Launch Formula will work outside of the U.S.A.. The answer is DEFINITELY… it’s been used all over the world, from Europe and the UK, to Australia, to Asia, to the Middle East… to Latin America.

This Case Study is with Jose Espana, who had a fantastic launch in Guatemala. Although Jose didn’t disclose his exact niche, it’s a membership site targeting Spanish speaking entrepreneurs. Watch the Case Study for all the details…

[[ VIDEO REMOVED ]]
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That’s it for now, but I’ll have more coming soon…

best regards,
Jeff

Here’s four more case studies…

This first one is with Valerie Young for her ChangingCourse.com web site… where she teaches people how to pursue their dreams, and make a living doing so…

Valerie went into the launch hoping to do $xx in sales, but she ended up doing $xx… and she followed that up with a second launch that did another $xx - for a total of $xx. Watch the video to get all the details:

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This next Case Study with Randy Pryor was a launch for a low-priced ebook in a “hobby” niche. His launch did $xx on the first day, and over $xx total. Randy was a newbie when he bought Product Launch Formula, but he studied the course diligently and followed it step-by-step…

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I called this next Case Study with Chet Womach the “Ring Launch”, because Chet used it to pay for his xxx xxx xxx. This launch was for another hobby product - and the numbers were pretty shocking… check out this Case Study to learn how Chet did it:

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This next Case Study is with Leslie Karsner, who has a web site teaching people how to bring more romance into their lives by writing “love letters”… this is an IMPORTANT Case Study, because it shows how to turn your marketing into an event by using normal events that happen in people’s lives - in this case it was a wedding shower.

And as you’ll hear in this Case Study, Leslie’s launch did more sales in a single xx than she had ever done in an entire xx…

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That’s it for now… I’ll have more Case Studies for you soon…

Ever since I first started publishing Product
Launch Formula I’ve had this not-so-sneaky way of
convincing people to buy it…

Basically I published one Case Study after another
that showed regular people with regular products
in regular niches who used PLF to successfully
launch their product.

In fact, I completely beat people down with the
Case Studies. What a concept… I kept sending
solid content, month after month after month. In
all, I published dozens of Case Studies in all
kinds of niches…

There was Randy Pryor with a “knitting” product,
Leslie Karsner with a “love letter” product, Orion
Williams with “photoshop tutorials”, John
Gallagher with a board game about “medicinal and
edible herbs and plants”, Kyle Battis in the
“fitness” niche, Neil Stafford with his DVD about
coaching youth soccer, Jason Moffat in the “poker”
niche, Valerie Young teaching women to quit their
jobs and pursue their passion, Jane Savoie in
“horse ballet”, Jeff Dyson with “marching band
accessories” and on and on and on.

I have to admit… this wasn’t some master plan
that I had when I first published Product Launch
Formula.

In fact, this all sorta happened by accident -
every time I went to a seminar I had a bunch more
people come up to me and tell me about their
launch… and tell me that they wanted to help me
out with a Case Study.

That was great for my marketing, of course.

But it was also INCREDIBLY gratifying - to have
people come up to you and tell you how you helped
them create a business, or turn their business
around, or make their dream a reality… that you
changed their lives… well that’s some powerful
stuff. In reality, it was downright amazing for
me.

To think that I had helped so many people with my
product… well, it really has been a dream come
true - and that’s why I’m so passionate and why I
get so excited when I’m sharing these Case
Studies. I love making that kind of impact on
people.

Sure, those Case Studies have helped me sell a lot
of copies of Product Launch Formula… after all,
I’m a marketer and I’m in the business of selling
my products.

But those Case Studies have also provided a huge
amount of value for FREE. I’ve had plenty of
people tell me they’ve done successful launches
based 100% on the free material I’ve published.

Unfortunately, the party is coming to a close -
which is the reason for the Farewell Tour for my
Case Studies…

On December 1st, the FTC is changing the rules
about testimonials… and I’ve got a feeling that
they’ll view my Case Studies as testimonials.

In the past I was able to publish these Case
Studies with the disclaimer that “results are not
typical”… but according to the new FTC rules,
that disclaimer will no longer do.

In order to keep publishing the Case Studies, I
will need to state what results ARE typical.

Unfortunately, the FTC has yet to define how I’m
supposed to measure or declare what’s typical…
and I’m not willing to be a test case.

That means I’ve been forced into a corner… I
can’t see any other course of action other than
pulling down all my Case Studies.

So come December 1st, they will all be going away.

In the meantime, I have approximately a week as I
write this blog post. During that time I’m going
to be re-releasing most (if not all) of those Case
Studies.

In fact, I’m even going to release some of the
full-blown major Case Studies that I have
previously only released to my best clients (ie,
my Product Launch Formula Owners)…

So, for this one last week, I hope you learn from
and enjoy these great Case Studies…

It was fun while it lasted.

To get all the Case Studies, you should join my
email list here:

Get All The Case Studies Here

And here’s the first full out Case Study that I’m
re-releasing:

John Gallagher and the Horizontal Helix

best regards,
Jeff Walker

I thought I would share some “mini Case Studies” with you…

This first one is with Neil Stafford, who’s niche is teaching parents how to teach their kids to play soccer better at JuniorSoccerCoach.com. Their launch did almost $xx selling a low-priced instructional DVD. Watch this video to find out how Neil did it:

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And in this one Chuck Smith did a product launch for a low-priced product in the “quilting” niche - it did approximately $xx, and then he followed that up almost immediately with another $xx launch.

[[ VIDEO REMOVED ]]

And here’s one is with Kyle Battis, who did a launch of a $10 per month membership site in the “personal fitness” niche. The launch generated a continuity income of $xx per MONTH. Check out this video to get the details:

[[ VIDEO REMOVED ]]

That should get you started… but keep an eye out for a bunch more Case Studies that I’m going to be sending you this week…

- Jeff