April 20, 2009
“No List” Case Study
Go watch the “No List” Case Study at this link…
Then come back here and join the conversation below…
Topics: Video | 12 Comments »
April 16, 2009
Two More Bonuses Added
OK, first things first… we’re going to be closing down registration for Product Launch Formula 2.2+ on Thursday, April 16th by midnight at the latest. And we might close earlier… the 500 spots are nearly gone.
OK, now the good stuff… I’ve got two new bonuses for you…
EXTRA BONUS #1: Special Session with Jeff Johnson on how to be a top super-affiliate for a product launch. If you’ve been around Internet Marketing for long, you’ve probably heard almost legendary stories about Jeff Johnson. He regularly places at the very top of many JV competitions… and usually his list is one-tenth the size of his competition.
Up until now, Jeff has never revealed how he does so well in those JV competitions… but he has a very specific method that he follows each time - and he’s going to reveal it in this session.
This is an absolute must-make… because these tools can be applied to almost any business, whether you’re currently doing any affiliate sales or not.
EXTRA BONUS #2: a full-length webinar with Eben Pagan and myself where we break down Eben’s recent million-dollar launches. We’ll take it step-by-step through the entire launch, from start to finish. Basically, we’ll take you right inside one of the most effective launches in Internet Marketing history.
It’s no secret that Eben has taken the “Internet Marketing” niche by storm. In just a couple of years he’s built a massive presence in the market - and this was completely done through product launches. In this webinar Eben is going to share his entire strategy that’s driven his new business.
IMPORTANT: Those two bonuses are on top of the THREE BONUSES that I announced yesterday:
1. You will get the videos of all my sessions from my sold-out $5,000.00 Product Launch Live Workshop in Denver. There are NINE different sessions in total.
There were only 93 people stuffed into the room (including my staff) and I had to turn people away (even when they had $5,000.00 in hand!)
The videos from the event were never sold… but if you jump onboard with PLF 2.2+ tomorrow, then you’re going to get them. To get a taste of what the event was like, take a look at this video.
2. Secret $3,000,000 Front Of The Line product launch software… this is a super-ninja piece of software that is NOT available to the public… but it has already helped generate over $3,000,000 in product launch sales.
My friends Jason Potash and Marc Quarles have been using this secret weapon for the past year. They have only shared it with a few people (including Rich Schefren). The results have been crazy.
This software + script bonus is crazy powerful. You won’t find it anywhere else and I had to pull several strings to make it available to you. I think the only reason they agreed was that I helped Jason come up with the concept behind the software.
What the software basically does is right at the last minute… a day or two before launch, it adds in some huge psychological triggers like scarcity and social proof… we’ve used this on launches that I’ve personally managed, and it’s amazing how it just amplifies the power of the launch right before you go live.
(And as an added benefit, it actually helps PROTECT your server from crashes.)
In addition, just to make sure you use this software to its fullest potential, Jason and I recorded a training audio to walk you through how to get maximum benefit from the software. This isn’t a “magic bullet” (there really isn’t any such thing as a magic bullet)… but it’s pretty darn close.
3. If there’s anything that has propelled my success more than anything else, it’s been masterminding with other entrepreneurs. But it can be hard to get hooked up with a mastermind team. So I’m going to take care of that for you… with this bonus you get your very own MASTERMIND TEAM.
I first offered something like this long ago…and some of the mastermind teams are STILL going strong more than three years later. In fact, one team worked together and actually CREATED THEIR OWN PRODUCT. That was pretty amazing.
One thing - this is a VERY labor intensive process, so it will take us a few weeks to put together, but the value you get will be worth it.
—
So that’s the deal - you get FIVE extra bonuses… and these aren’t lousy ebooks that have been collecting dust on someones hard drive for three years. These are serious, hard-core bonuses that will round out your product launch strategy and pay off on your investment for years to come.
But if you want to get them, you have to jump on board quickly, because we’re closing down Thursday night (April 16th) at the latest…
Click here to see if there are any spots left…
Topics: Video | No Comments »
April 15, 2009
Some more questions answered…
After I put up my video answering many of the most common questions - well I obviously didn’t cover them all… because I’ve been getting some GREAT questions in the comments on this blog.
If you didn’t see that first Q&A video yet, go watch it here.
1. Can I download the lessons?
Yes. The lessons will be a combination of videos, audios, and live calls (and possibly webinars).
You will be able to download everything to you computer and use it whenever you want. If you have to miss a week or even the whole thing, you can “take” the class anytime you want.
If you’ve had any problems watching my videos over the last few weeks, this should solve any of your issues.
2. Why is it only available for such a short period of time? Why shut it down so fast?
Even though you can take the classes at your pace, I’m hoping that most people start and finish the class together. Since classes start immediately, we need to get everyone on board right away.
(That way we benefit the most from the community aspects of the learning experience.)
That being said, there could POSSIBLY be a second chance a day or two after the launch… if we have a large number of cancelled or duplicate orders.
3. What’s this about shutting down in minutes? You can’t be serious…
No… I said it was EXTREMELY unlikely. That happened to me once before - the last time I offered a Coaching Program.
I had a VERY limited number of seats, and they sold out in about 72 minutes.
I don’t expect that to happen this time, I have more spots available.
4. What time is the launch?
We are launching at 2:00pm eastern U.S. time (IE, New York time).
U.S. eastern time is UTC -4 hours.
You can convert to your local time at this web sites:
http://www.timezoneconverter.com/cgi-bin/tzc.tzc
5. Why are you outside in your video? What’s with all the outside stuff? Are you just trying to look cool?
I just thought it might be more interesting that me sitting in an office somewhere. Plus, the inside of my little office just isn’t very exciting.
And I tried to make the point (maybe I didn’t make it strongly enough) that my best ideas come when I’m AWAY from my computer… walking in the woods, or running, or skiing, or floating down a river.
Finally, I live in a beautiful spot because with my Internet business I can live anywhere I want. I didn’t alway live here… my business made it possible to move here. And I didn’t move here to sit behind my computer 24 hours a day.
(Although it seems like that’s what I’ve been doing for the last month. 
6. Are all of those dogs yours?
No, the two golden retrievers (Gwen and Theo) are my neighbors. The black one is Jenny - she’s mine. But she pays more attention to my wife than to me.
There’s nothing like a walk in the woods with the dogs. Sometimes when all the neighbor’s dogs come along I will have five or six dogs with me.
7. Will you teach PLF 2.2 again?
This will probably be the only time I teach PLF in 2009.
I suppose it’s a remote possibility that I might have another class sooner than that, but based on my prior record I would say it’s just not going to happen.
(for example, look at the two big programs I’ve offered in the last two year… I’ve never repeated either my Platinum Coaching Program or PLF Live Workshop… and people ask for a repeat ALL the time.)
8. What about Mass Control, how is this different?
Well first off, Frank is a good friend of mine. However, I have NOT gone through his Mass Control course - so I don’t know exactly what’s in it.
So I just gave Frank a call and asked him - his answer was pretty simple…
“Mass Control is not about launches”.
Then I went and looked at his sales letter for Mass Control and this is what it said:
“Hell, if you want to know about product launches - call Jeff Walker.”
That is a direct quote from the sales letter.
From what I’ve seen, Frank’s course is mostly about building a bond with your list… and I cover that as well, so there might be about 20% overlap.
But PLF 2.2+ is more about list-getting and business-building through an event-based business or product launch.
9. Would I be overwhelmed if I’m already in the middle of a launch?
This is complicated.
If your launch is before April 30th or so… well, the best thing to do would be to delay your launch.
Seriously - it will be SO much better with PLF 2.2+ that it will be WELL worth the delay. Since you are in a launch, then you can just drop one or two of my tactics/strategies into your launch… and see a significant increase in results.
If you are locked into your date and can’t move it… well, then you should move it anyway.
But if you really, really can’t move it - then it might be better to pass on PLF 2.2+. It’s probably too late.
On the other hand, if your launch is after April 30th or so, then you’ll have time to implement enough of the course to see a big-time benefit.
10. What if I don’t have a list?
I’ve mentioned this several times… in my opinion, a product launch is the ultimate list-getting method on earth.
You generally need a “seed” list. This is a very small list that you will use to build your big launch list. The seed list can be anywhere from 30 to 300 people.
You then take that seed list and do an initial INTERNAL launch - and then you roll that forward into your big launch.
In PLF 2.2+ I will be teaching teach three specific techniques to generate that seed list.
11. Why is it so expensive? I can’t afford it…
PLF 2.2+ is a serious business tool. And it’s a key investment that will return that investment many times over if you put it to work.
However, I realize that the price will put it out of reach for some people. If you need to choose between your family’s needs and PLF 2.2+ - then it’s no choice. Take care of your family.
That’s one of the reasons I have spent the last month putting out great free content. I knew there would be people who couldn’t purchase the program - either due to cost or timing or because it sold out.
So I wanted to publish enough FREE information to give them a good start.
I know when I started out, there was pretty much zero free information. I certainly could have used some.
12. How about if I don’t have a product?
Ultimately, I think it’s best to have your own product.
HOWEVER, you don’t need one now. Product launches actually work GREAT for affiliate products. Or products you can wholesale.
In fact, I can’t imagine selling those types of products without a launch.
Here’s why: it’s easy to make your product seem different if you’re the only one selling it. But if tons other people are selling the EXACT SAME THING, then how do you stand out.
With a product launch!
You need to be different.
I have a Case Study with Frederic Patenuade - he created a product with a partner. They had a bunch of product built up, and then split the inventory - that way each person would sell their own half of the inventory.
In other words, they both had the EXACT same product.
The only difference was that Frederic was as PLF Owner and did a launch. This was in the health food market.
Frederic COMPLETELY sold out his inventory… he ran out and didn’t have any more to sell.
So what did he do?
Well, he was able to buy his partner’s inventory… because his partner had plenty sitting around - no one was buying from his partner.
13. What time will the coaching calls be?
I will likely have them at 4:00pm eastern U.S. time. In my last coaching program that seemed to work the best… it’s a bit late for the U.K. and Europe, and really early for Australia - but it seems like the best compromise.
But remember, everything will be recorded. So if you can’t make a call, you can always download the recording.
In fact, even if you’re on the call, you will still want to download the recording.
14. Will it work in the adult market?
You know, I don’t know anyone who’s used it in the adult market. But I can’t see why it wouldn’t. The same mental triggers would still apply.
15. Will it work for a subscription site? Or a membership site?
Yes, that is exactly what I first developed my product launch techniques for… a subscription product.
It was about the stock market.
My techniques work GREAT for subscriptions and memberships… because the most important thing is making sure your subscribers STICK in your program. When they go through a product launch with you, they are FAR more likely to stick (due to the relationship and community your build up.)
16. Will it work for a service?
Yes.
Again, it was developed for a subscription based service. It works GREAT for services. The people who go through your launch will LOVE you. That means they will be MUCH better clients.
17. Will it work for ecommerce?
I answered this in my video here.
The answer is yes and no.
Yes it will work. But for some reason I haven’t had tons of people apply it to ecommerce.
A few have done so with great success.
For example, Law in Germany is selling cow embryos. That’s not exactly a widget, but the principles are the same.
In any case, since not that many people have used it for ecommerce, I don’t have that many success stories. And I want more… so I’m really looking forward to getting more ecommerce people into PLF 2.2+.
It’s a wide open market, and it’s going to be fun to create some success stories.
18. I’m not launching until later this year…
This is one huge thing I constantly hear from my PLF Owners… they wish they had gotten the program earlier.
If you can get PLF very early in your process, then it will definitely help your launch.
However, if you can get it months ahead of time it will help you design your product and offer so that it’s a sure winner. It almost can’t be too early in the process of launching your business or product to start to apply PLF.
19. Because of my schedule, I can’t actively participate in the classes…
Well, we would certainly like you following along each week. But if you can’t, we’re not going to be standing over your shoulder scolding you.
Let’s face it, we are all busy. We understand that, so it will be setup to work at your own pace if that fits your needs better. We’re not gonna be scolding you if you don’t get your homework done.
20. Will the guarantee work for people outside the U.S.?
Yes. It doesn’t matter where you are… the guarantee is a guarantee.
If you didn’t see that first Q&A video yet, go watch it here.
best regards,
Jeff
Topics: Video | No Comments »